MODULE 3 ASSIGNMENT

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 QUESTION 9                    Using social network to my journalistic advantage

– The use of social media by journalists could help them forge deeper bonds with users. They can collect email addresses to expand the breadth of channels through which they can content them and also journalists can can also pull demographic and interest data, helping them gain insights about who their audience is.

-Twitter and Facebook are also good tools for sourcing. You can get a  quotes from friends  that may not talk to reporters live.

-Facebook can reach out to a larger audience

When public news breaks in the country, whether that news is a plane crash, terrorist attack, earthquake, flood, mass murder or people who have seen and experienced the news event tweet about it. Although the  challenge in covering such news has always been to try to find people who witnessed the event or were affected by it. By using Twitter’s advanced search feature, I  can quickly find and connect with these people for interviews and/or for quoting or embedding their tweets in my stories.

 

Public figures and organizations can  use Twitter to announce news, express views and respond to people in the community. Any of these expressions can be newsworthy. I will follow the people and organizations on so that I don’t miss news as sure as if you ignore their news releases, press conferences and misstatements they make in their public speeches.

 

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EXAMPLES OF GOOD JOURNALISTIC WEBLOGS

 

  1. THE GUARDIAN

It is attractive, detailed information on the headline, hence creating a spontaneous desire to read the article. It covers news from all over the world.

 

  1. MACK MICKE NEWS

Talks of digital photography equipment, digital resources and technologogy updates. It is a very good source of digital photo journism. It is colourful and attractive. It gives the users an impression of the story and it is quite detailed.

  1. GAOL HOUSE BLOG

This one covers media and research issues particularly on media. It collects information from newspapers and has a very rich library.

These weblogs are full of information for the user and the links are interrelated such that whatever information one may require, it is easily available.

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EXAMPLES OF JOURNALISTIC USE OF USER GENERATED CONTENT.

UGC  is media content that is produced by audiences. It involves users a lot, i.e the user participates and contributes to the content. From this content, as a journalist I will be able to write a good story from the content and from it also collect breaking news, new information that I might not be aware of, new sites that carry essential news or information. Because of its diversity, UGC though overwhelming, this source may be one of the tremendous popular sources  of information as it comes from different directions. The perspectives on the content is another tool that can really be helpful as I can compare this with others and come up with great content.

To promote UGC at my medium:

1.Open a link/blog where the users give their opinion freely and I will let them know this

2.Allow users to interact with me and other users through some link

3.Use incentives i.e give aways and contests, this will attract the users to participate more.Through awards of cash, merchandise, free service and even recognition, you can encourage your readers to help you generate original content–content that will help you build your business and deliver value to your visitors.

4. Another way to get some good user content, especially around new products, is to ask shoppers their opinion. For example a  retailer of  clothing could  considere a new line of women’s jeans. The retailer can  publish several photos of the new jeans on Facebook and aske followers on the social network to comment about the jeans. If a product is in fact brought in, the customer comments can be used in ads promoting the product or even as copy on the product detail page.

5.Credit the UGC by acknowledging the user.

6.Pay for the UGC when it is used for the main news.

 

 

 

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